Val Swisher is the CEO of Content Rules, Inc. Her company helps companies solve complex content problems by analyzing their content and how it is created. Val is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, GoPro, Facebook, and Rockwell Automation. Her third book, Global Content Strategy: A Primer, was published in 2014 by XML Press. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.