The Language of Content Strategy is the gateway to a language that describes the world of content strategy.
With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies within the broad area of content strategy.
The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. Terms are grouped into five categories: Core Concepts, Core Deliverables, Technical Concepts, Extended Deliverables, and Global Content. Each term has been defined by an expert contributor, and each definition contains an essay that describes why that term is important to professional business communicators.
Use the alphabetical list of terms to learn about, understand, and overcome content strategy challenges.