John Yunker co-founded Byte Level Research in 2000, the first firm dedicated to best practices in web and content globalization. Over the years he has worked with of the world’s leading multinational corporations, providing web globalization training and benchmark services. He has authored a number of reports on web globalization, including 14 annual editions of The Web Globalization Report Card, widely considered the authoritative benchmark on website best practices.

John is the author of Beyond Borders: Web Globalization Strategies the first book devoted to the emerging field of web globalization. He also wrote The Art of the Global Gateway and writes the popular blog Global By Design ( His most recent book is Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, available in English and in Japanese.