Christine Perey is a senior industry analyst and active leader of new technology industry initiatives. In 1991 she saw that it would be possible to improve human communication on personal computing devices with audio and video. She became the editor and publisher of the QuickTime Forum, the first publication for QuickTime developers. She worked as a consultant to the videoconferencing and streaming media industries for over a decade until, in 2006, she realized that the future would lead to augmented reality. She has started and led many communities of interest and currently serves as executive director of the AR for Enterprise Alliance (AREA), the only global member-based organization accelerating AR adoption in the enterprise.