I’m Margot Bloomstein of Appropriate, Inc., and I partner with companies in a range of industries to foster sustainable, brand-appropriate content that clarifies and manifests their communication goals through content models, editorial style guidelines, and governance.

Consistency, clarity, and a plan to stick with it—no matter the author? Of course, you can have all three!

Invite me to your company or conference to share case studies, explain trends, and illuminate inspiration with examples. I lead workshops and keynote events that convene people around tough questions in content strategy. How do you prioritize work with a message architecture? What are the opportunities in slow content strategy? Let me fire up your audience to dig into those questions and more.