The Content Wrangler showcases a wide variety of experienced and knowledgable content professionals as contributors. If you are interested in joining The Content Wrangler as a contributor, please use the “Contact” button in the top right-hand corner of any page on the site, and send us an email.
Ann Rockley
Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific.
3 Posts
Anne Harding
Anne is a marketing professional with 20+ years experience in marketing and communication. She has a diverse skill set developed across a career that has included national non-profits, presidential campaigns, and Fortune 500 companies. She now oversees patient-facing content for two hospitals and more than 60 outpatient specialty clinics. Anne is a self-described word nerd, political junkie, college football fanatic, avid reader and smartphone addict. She likes making a difference in her community and leveraging her talents to help others. Learn more at www.anne-harding.com
1 Post
Barry Saiff
Barry Saiff is a leading expert in technical writing outsourcing and managing technical writers. Over 32 years, Barry has experienced technical writing outsourcing from both sides—as a technical communications leader in the USA, and as a manager of offshore technical writers and customer liaison in the Philippines. Barry frequently leads webinars and speaks at conferences. His popular 7 Habits series of blogs, infographics, and webinars has been featured by the Society for Technical Communication. He has consulted for a variety of companies to help them improve their content and content development processes.
2 Posts
Char James-Tanny
Char James-Tanny speaks around the world on topics including help authoring concepts, accessibility, social media, web standards, collaboration, and technology. She is the primary coordinator for the annual Boston Accessibility Conference, a member of the Boston Accessibility Group, and an Invited Expert for the W3C HTML Working Group (AAPI Task Force).
1 Post
Charles Cooper
Charles Cooper has over 20 years of experience in quality assurance and over 17 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies. He has assisted companies by analyzing their content, current workflow and taxonomy systems, helped to create new ones and worked to ensure that they are maintained on a consistent basis. Charles is a co-author of "Managing Enterprise Content: A Unified Content Strategy, Second Edition," "DITA 101: Fundamentals of DITA for Authors and Managers," and "eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device."
2 Posts
Cheryl Landes
Cheryl Landes, STC Fellow and Certified Professional Communicator through the Association for Women in Communications Matrix Foundation, founded Tabby Cat Communications in Seattle in 1995. She has 23 years of experience as a technical communicator in several industries: computer software, HVAC/energy savings, marine transportation, manufacturing, retail, and the trade press. She specializes as a findability strategist, helping businesses to organize content so that it flows logically and to make content easier to retrieve online and in print. Cheryl has written two handbooks on digital indexing in MadCap Flare and Adobe FrameMaker, and more than 100 articles and three books on Northwest travel and history.
1 Post
Danielle M. Villegas
Danielle M. Villegas is a content strategist with a background in client services, project management, e-learning, social media, and web content management. She’s worked for several global companies, including MetLife, Novo Nordisk, BASF North America, Bank of America – Merrill Lynch, and Princeton University Press. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), IEEE ProComm, and at Drexel University’s eLearning Conference. She has also written articles for the STC Intercom, STC Notebook, and the Content Rules blog. You can learn more about Danielle on LinkedIn, on Twitter, or through her blog.
1 Post
Deborah Bosley
Deborah S. Bosley, Ph.D., Founder and Principal at The Plain Language Group (TPLG) is a long time believer that good writing is good business. She has spent the past 20 years helping Fortune 500/1000 corporations and government agencies create information that’s easy for people to understand and use. TPLG creates consumer-friendly written content; increases profits, trust, and customer satisfaction; voids liability from confused information; and meets requirements for regulatory documents. Deborah been interviewed for The Atlantic, Investment News, the Wall Street Journal This Weekend, HealthLeader Media, and Investment Advisor as well as many social media outlets. Her clients include eBay, Google, JPMorgan Chase, and Wells Fargo.
2 Posts
Erik Martin
Erik J. Martin is a Chicago area-based freelance writer and public relations expert whose articles have been featured in AARP The Magazine, EContent Magazine, Reader's Digest, The Costco Connection, The Chicago Tribune, Los Angeles Times and other publications. He often writes on topics related to technology, real estate, business and retailing, health care, insurance, and entertainment. He also publishes several blogs, including martinspiration.blogspot.com and cineversegroup.blogspot.com.
9 Posts
Eti Nachum Finkelstein
Eti Nachum Finkelstein is the CEO of BlogsRelease, the #1 marketplace where brands can get product reviews from bloggers worldwide. Eti is a marketing professional with 20 years of experience in advertising and marketing. She likes to follow influential bloggers and works hard on bringing the blogosphere a visible platform to find the latest blogger campaigns in diverse industries.
1 Post
Fatima Zehra
Fatima Zehra Naqvi is Content Marketing Manager at Hypefolio, a San Francisco Bay Area startup. She heads content strategy, development, and execution for social media, email, website, business development, sales and product. Fatima kick-started her career as a journalist, writing and editing news, before venturing into content marketing — and falling in love with it. She is an avid reader with a passion for all things food and travel. Follow her on Twitter and Instagram @fatimazehra5.
1 Post
Hilee Avrahami
Hilee Avrahami leads Zoomin’s overall marketing initiatives and operations with an extensive experience in guiding enterprise technology companies to market leadership positions. Her background, in synergy with Zoomin, includes a holistic approach to the customer journey and user experience. Prior to joining Zoomin, Hilee held several senior-level marketing positions at enterprise technology companies such as Clarizen and AppDome. Prior to that, she was part of the Accenture team, consulting on several key account engagements for large global brands. At Zoomin, Hilee and her team’s primary focus is to increase global thought leadership and brand awareness via brand strategy, marketing communications, customer events, social media, customer insights and sales enablement.
1 Post
Joe Gollner
Joe Gollner is the Managing Director of Gnostyx Research, which he founded to help organizations leverage content standards and technologies as the basis of scalable and sustainable content solutions. For over 25 years, Joe has championed content technologies as an indispensable mechanism to help organizations manage and leverage what they know.
1 Post
Karl Montevirgen
Karl Montevirgen is a strategist and writer with extensive experience in the financial industry and the arts. A forward thinker, he integrates his skills in content creation, business strategy, competitive intelligence, and experimental art practices to explore and develop new ways of creating and thinking about content. He holds an MA in Critical Studies/Writing and Composition from the California Institute of the Arts.
15 Posts
Kevin P. Nichols
Kevin P. Nichols is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he co-launched AvenueCX with Rebecca Schneider. He is the author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.
1 Post
Laurel Nicholes
Laurel Nicholes is an experienced content development leader with 20 years of experience. From startups to successful acquisitions, she has taken organizations from print to the new frontiers of digital experience. She is a passionate knowledge architect and content strategist who believes contextual content grows business. In her free time, she loves to travel, cook, and play with her two dogs.
1 Post
Leon Segal, Ph.D
Leon Segal founded Innovationship in 2012 after over thirty years in human factors, product innovation, and experience design, including leading an IDEO office. His work on empathy and design and his insight that “innovation begins with an eye” are cited in several best-selling books. He has practiced and taught at leading institutions around the world, and his experience across industries and cultures, combined with his hands-on style of teaching, give him a unique perspective on the practice of innovation.
1 Post
Marcia Riefer Johnston
Marcia Riefer Johnston is the author of "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)" and "You Can Say That Again: 750 Redundant Phrases to Think Twice About." She has run a technical-writing business for… a long time. She taught technical writing in the Engineering School at Cornell University and studied literature and creative writing in the Syracuse University Masters program under Raymond Carver and Tobias Wolff. Marcia lives in Portland, Oregon. Follow her on Twitter @MarciaRJohnston. For more, see http://Writing.Rocks.
12 Posts
Mark Baker
Mark Baker is the author of Every Page Is Page One: Topic-based Writing for Technical Communication and the Web, and the forthcoming Structured Writing: Principles and Practices, both from XML Press. He helps organizations adopt the Every Page is Page One approach to information design through training, coaching, editing, and writing services through Analecta Communications Inc. (http://analecta.com). He blogs at http://everypageispageone.com and tweets as @mbakeranalecta.
3 Posts
Martin Magee
Martin L. Magee is a freelance graphic designer and artist, formerly with the San Francisco Chronicle and now currently working at Wells Fargo Bank. In his freelance work, Martin has assisted a number of agencies and businesses in the San Francisco Bay Area, such as Foote, Cone and Belding, and Cahan and Associates. He has had four showings of his artwork in San Francisco and is currently collaborating on a new drawing show. Both books Martin designed and edited, "Dreaming In The Daytime," a collection of his photographs, and "Spring and Summer at the Pearl S. Buck Birthplace," a photo essay book with Michael A. Toler, are available for sale on iTunes and Amazon. For his client service and design work, Martin has won the PIVOT Award with the Wholesale Marketing Group of Wells Fargo, the AAA Award with the Advertising and Marketing Group of the San Francisco Chronicle, and 2nd Place in the Drawing Category of the art exhibit of the Santa Barbara County Fair at Santa Maria, California. In addition to his interest in art, design, and short fiction writing, Martin has an avid interest in literature and film, and his short films are available for viewing on Vimeo. Follow Martin on LinkedIn, Instagram, and on Twitter at @Kobaltblu13.
1 Post
Michael Haggerty-Villa
Michael Haggerty-Villa is the senior technical content strategy manager at Hewlett Packard Enterprise Software and is also the founder and organizer of Content Strategy Southern California and Content Strategy San Jose | Silicon Valley. He is an organizer of the Los Angeles User Experience Meetup group, and, as a content strategy leader, he has collaborated with companies such as Walt Disney Parks and Resorts Digital, Kaiser Permanente, eBay, Yellowpages.com, and DIRECTV.
2 Posts
Noz Urbina
Noz Urbina is a globally recognized content strategist and modeler. He’s well known as a pioneer in adaptive content modeling to support rich, personalized, and contextually relevant content across the user journey. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits" with Rahel Anne Bailie. In 2013, he founded his own consultancy — Urbina Consulting.
1 Post
Paula Land
Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients such as REI, Costco, F5 Networks, NetApp, and GHX, as well as partnering with other agencies on large-scale projects for clients like Microsoft and MasterCard. As cofounder of Content Insight, she is the impetus behind the development of CAT, the Content Analysis Tool, which creates automated content inventories. Prior to her current ventures, Paula was content strategy lead in the Seattle office of Razorfish. Paula is also the author of the book, Content Audits and Inventories: A Handbook (XML Press, September 2014).
1 Post
Rahel Anne Bailie
Rahel Anne Bailie is an integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of content that matters, and a supporter of content structure and standards. She is founder of Intentional Design, Fellow of the Society for Technical Communication, co-author of Content Strategy: Connecting the dots between business, brand, and benefits, co-editor of The Language of Content Strategy, and co-producer of Content Strategy Workshops. She is currently practicing her skills in London, England.
2 Posts
Richard Brooks
Richard Brooks is the owner and CEO of UK based Language Service Provider K International. He holds an MBA from Cranfield University and is a Director of the Association of Language Companies. Richard has completed and contributed to numerous educational programs in Europe, USA and Asia and co-written several publications on topics of interest. His academic interests lie around entrepreneurism and international leadership development. His dream and that of his company is to create a world without language barriers. Richard is an experienced professional in the translation industry, much respected for his business insight and acumen, and as such has become a renowned and popular international conference and event speaker - his open, passionate and honest style, combined with his dry and entertaining sense of humor keeps his audiences thoroughly engaged in his chosen topic.
1 Post
Rick Yagodich
Rick Yagodich has been working with the web since 1995. Right after creating his first HTML page, he asked, “What is the business purpose of this site?” That question has driven his interactions with web technology ever since. Rick has experience with most aspects of web technology, from front-end design to back-end development. It is from this breadth of experience that he determined a vital part of the industry was severely under-served: the systems used to manage content are not designed for the needs and processes of those who use them. His consultancy, Excolo, has served clients in industries ranging from financial services to retail to business services to communications and now focuses on that niche of the web consultancy market: Author Experience.
1 Post
Robert J. Glushko
Robert J. Glushko is an Adjunct Full Professor at the University of California, Berkeley in the School of Information. Before coming to Berkeley in 2002, he spent a decade in Silicon Valley, where he founded or co-founded four companies in the areas of electronic publishing and e-business. He previously worked in corporate R&D and consulting, mostly at Bell Laboratories. He has a Ph.D. in cognitive psychology from the University of California, San Diego, and an MS in Software Engineering from the Wang Institute.
1 Post
Robert Norris
Robert Norris is an accomplished content wrangler who helps organizations improve their knowledge sharing operations by boosting the ROI from their online help websites. A grey-haired technologist, author and content troubleshooter with 20+ years experience in digital library technologies, knowledge management and instructional design, Robert has served corporate, government and academic clients worldwide. After documenting the lessons learned from his impressive career, he is eager to share them with our community.
12 Posts
Rohan Ayyar
Rohan Ayyar works for E2M, a startup-focused digital marketing agency. He specializes in getting businesses in front of a targeted audience with content marketing, social media and advanced link building. Rohan is @searchrook on Twitter - feel free to hit him up on for a chat on any of these areas.
1 Post
Scott Abel
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
655 Posts
Shelly Davies
Shelly Davies helps businesses save time and money. How? By giving us permission to write like humans. Using research-based approaches to writing better, Shelly builds our confidence and helps us write in ways that make readers want to hug us! (Or not - it really depends if hugs are what we're after. But whatever outcomes we want, Shelly can get us there! She's kinda awesome like that.) Shelly Davies Writing & Training. Because plain English has been cool since way back.
1 Post
Tim Steele
Tim Steele is the President of Content Rules, Inc. and is a piano-playing, dog-loving, photo-taking Smart Home fan who's out to show that nice guys don't always finish last. During the day, Tim is a mild-mannered content development/content strategy professional helping companies create high-quality content that is ready for global audiences. After hours, Tim is (not exactly) a wild and crazy guy who tends to the palm trees in the back yard, teaches his dog new tricks, or helps a neighbor kid learn to play the piano. It's a pretty good life.
3 Posts
Tom Johnson
Tom Johnson is a technical writer working in San Jose, California, mostly writing developer documentation, including documentation for APIs. Johnson works for 41st Parameter, a company in the fraud detection and advertising technology space. He is the editor of the popular technical communication blog, I'd Rather Be Writing.
0 Posts
Val Swisher
Val Swisher founded Content Rules recognizing that even the largest companies often do not have the technology, people, and expertise to create content that is global-ready. Founded in 1994, Content Rules is an end-to-end content services provider. We help customers plan their global content strategy, create content in structured and non-structured environments, and work with their source content to prepare it for translation. Content Rules is the exclusive provider of The Rockley Strategic Method™ and a certified service provider for the Acrolinx optimization software. Val is a frequent speaker on the conference circuit. She blogs (almost) weekly at contentrulesinc.com/blog. Along with Scott Abel, Val hosts a popular webinar series and she has recently authored her third book. Her latest book, Global Content Strategy: A Primer was published by XML Press in 2015.
4 Posts