Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
In a previous post, I shared with you my brain cancer diagnosis, and my observations of the way...
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Category: Opinion
Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
You can learn a lot about the need for content strategy and information science by undergoing...
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Delivering Personalized Content Experiences: Segmenting Content and Audience
I’ve got a confession to make. It’s kind of embarrassing. But, here goes. I don’t practice...
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Hemingway’s Pebbles and Today’s Business Communicator
I never loved the English language until it was taken away from me. As an exchange student in...
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Tech Writers: Do They Have A Role In Content Marketing?
By Tom Johnson, I’d Rather Be Writing This past year I’ve been hearing a lot about...
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