The Need for Plain Language in “Terms and Conditions”
The biggest lie we tell almost daily is “I have read and understood.” Users who click “I agree” in...
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Category: Customer Experience
The home for all content tagged with "customer experience" — all in one place so it's easy to find, access, and share.
Five Things I Learned about Information Architecture from Abby Covert
Information architect Abby Covert is one of the most distinguished thought leaders in the field of...
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Content-Driven Customer Experiences: The 7th Era of Marketing
It’s difficult to recognize shifting trends and movements when we’re in the middle of them....
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A Swing and a Miss: Faulty Customer Support Metrics
Editor’s Note: The Content Wrangler is presenting a weekly series of twelve articles that provide...
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Understanding Social WiFi: The promises, the perks, and how your business can benefit from it
By Erik Martin, special to The Content Wrangler From Facebook to MailChimp and AdRoll to...
Read More![[Webinar] Information Architecture as an Organizing Discipline](https://contentwrangler.com/wp-content/uploads/Screen-Shot-2016-02-04-at-7.02.40-AM-627x376.png)
[Webinar] Information Architecture as an Organizing Discipline
“Information” and “architecture” are broad and abstract concepts, but when they combine as...
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The ROI Of Customer Experience
To understand the connection between customer experience (CX) and loyalty, Temkin Group examined...
Read MoreEmotion: The Missing Link in Customer Experience
Creating clear, concise, and consistent content isn’t enough. You also need to understand how your content makes people feel. The goal, of course, is to make your customers feel good. Empathy—defined as “identification...
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Harness The Power of Performance-Driven Content To Make Your Content More (and More) Successful
By Marcia Riefer Johnston Publish it and forget it. Spray and pray. Have you ever done that with...
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Warby Parker Seeks Senior UX Designer in NYC
Warby Parker is on the lookout for a Senior UX Designer to help create some of the smartest,...
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Customer Experience Jobs At Blue Apron
Blue Apron, a NY-based startup that delivers weekly pre-portioned ingredients and recipes to your...
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Personalizing Website Experiences Based On Visitor Emotion
Personalization — the practice of targeting content to site visitors based on one or more of the...
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