WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
This post is part of the book Voice and Tone Strategy: Connecting with People Through Content, the 12th title in the content strategy series of books from XML Press (February 25, 2020) and The Content Wrangler. John Caldwell Content Design Strategist As a content...
Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
In a previous post, I shared with you my brain cancer diagnosis, and my observations of the way healthcare and insurance information were presented to me after brain surgery. This post continues to explore my ruminations made during chemotherapy treatment. "Healthcare...
Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
You can learn a lot about the need for content strategy and information science by undergoing brain surgery and chemotherapy. Of course, there are less traumatic ways to learn these lessons. I hope my personal story serves that purpose for you. What started with...
The Need for Plain Language in “Terms and Conditions”
The biggest lie we tell almost daily is “I have read and understood.” Users who click “I agree” in order to access websites and apps are participating in a collective reflex. How can we agree to terms and conditions (T&C) that we cannot understand and, therefore,...
Technical Documentation RoundUp 2019: A New Conference for Tech Comm Pros
The Content Wrangler will host a new conference, Technical Documentation RoundUp 2019, an intimate gathering of technical communication professionals interested in learning how modern tech comm shops create, manage, and deliver technical content. The RoundUp takes...
Empower Your Team to Write with One Voice While Still Sounding Like Themselves
The trouble with companies is that they're full of people, and people insist on having separate personalities and distinct voices. So it's no wonder that issues of consistency and tone of voice creep into our conversations when...
Global Marketing Insight: Don’t Translate, Transcreate!
When developing content for multiple locales, in multiple languages, companies struggle with the idea of translation versus transcreation. Transcreation is about recreating the content in a language and style that connects with the consumer in a meaningful and...
The Language of Localization
The following is the foreword written by Ulrich Henes from The Language of Localization, edited by Kit Brown-Hoekstra, the eighth book in The Content Wrangler Content Strategy Series of books from XML Press (2017). Adapting content to make it more meaningful,...
Review: The Science Behind Memorable Visuals
It’s intuitive to believe that visuals are more memorable than text. To a degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text....
How Structured Content Makes Chatbots Helpful
Remember when context-sensitive help was the revolutionary way to deliver the right content to the right people at the right time in the right way? Just a few years ago, many technical communication teams did nothing but create context-sensitive documentation for...
Enterprise Content Strategy: A Project Guide
The following is an excerpt from Enterprise Content Strategy: A Project Guide, by Kevin P. Nichols, the fifth book in The Content Wrangler Content Strategy Series of books from XML Press (2015). Enterprise Content Strategy: A Project Guide Chapter...
How To Estimate The Impact of Business Decisions on Content Teams
Every strategic business decision has an impact on content. Entering a new market creates the need for localization. Images that work well in our home market may need to be altered or replaced in order to avoid offending members of new audiences. Mergers and...
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