Why Content Marketers Need to Know about Content Strategy
The term “strategy” is defined as “alternatives chosen to make happen a desired future, such as...
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Rahel Anne Bailie is an integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of content that matters, and a supporter of content structure and standards. She is founder of Intentional Design, Fellow of the Society for Technical Communication, co-author of Content Strategy: Connecting the dots between business, brand, and benefits, co-editor of The Language of Content Strategy, and co-producer of Content Strategy Workshops. She is currently practicing her skills in London, England.
Posted by Rahel Anne Bailie | Nov 18, 2014 | Content Marketing, Content Strategy, Topic Overviews |
The term “strategy” is defined as “alternatives chosen to make happen a desired future, such as...
Read MorePosted by Rahel Anne Bailie | Sep 13, 2009 | Content Strategy, Topic Overviews |
By Rahel Anne Bailie, Content Strategist, Intentional Design Content strategy seems to be the 2009...
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