The Need for Plain Language in “Terms and Conditions”
The biggest lie we tell almost daily is “I have read and understood.” Users who click “I agree” in...
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Author: Deborah Bosley
Deborah S. Bosley, Ph.D., Founder and Principal at The Plain Language Group (TPLG) is a long time believer that good writing is good business. She has spent the past 20 years helping Fortune 500/1000 corporations and government agencies create information that’s easy for people to understand and use. TPLG creates consumer-friendly written content; increases profits, trust, and customer satisfaction; voids liability from confused information; and meets requirements for regulatory documents. Deborah been interviewed for The Atlantic, Investment News, the Wall Street Journal This Weekend, HealthLeader Media, and Investment Advisor as well as many social media outlets. Her clients include eBay, Google, JPMorgan Chase, and Wells Fargo.
Empathy: The Forgotten Element in Successful Content Creation
By Deborah S. Bosley, Owner and Principal, The Plain Language Group “People who lean on logic and...
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