Translation versus Localization: What’s the Difference?
To compete in today’s global economy, organizations must adapt website and digital media content...
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Author: Nitish Singh, Ph. D.
Nitish Singh, Ph.D. is Associate Professor of International Business at the Boeing Institute of International Business at St Louis University. He serves as co-organizer for the Brand2Global Conference for Global Marketers and is the Program Leader for Certification in Global Digital Marketing and Localization. Dr. Singh holds a Ph.D. in Marketing and International Business from Saint Louis University; MA University of South Wales, UK; and MBA Pune University India. His educational efforts and programs have been supported by the US Department of Education, Qatar Foundation, Adobe, AT&T, Nestle Purina and other organizations. He has published more than 50 academic papers and 3 books.
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