When developing content for multiple locales, in multiple languages, companies struggle with the idea of translation versus transcreation. Transcreation is about recreating the content in a language and style that connects with...
Read MoreDr. John Kelly of IBM explores the coming cognitive computing revolution and IBM Watson. Learn more: What is cognitive computing? What is IBM Watson and how does it...
Read MoreLocalizing content may sound simple, but it is a very complex and intricate task. In this brief conversation, Professor Nitish Singh discusses with Devyani Bhattacharjee, Director of Marketing Localization, how SAP manages...
Read MoreCan there be a global brand strategy? This question is not only context specific but also very much driven by understanding customer needs. Professor Nitish Singh discusses with Leona Frank, Manager of European Brand Strategy...
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