What is a Differentiating Capability?

Posted by Scott Abel | May 20, 2016 | Content Strategy, Videos | 0 |

Differentiating capabilities. They’re what management buys. But, we all too often get caught up in selling features. Watch this video from Strategy& and discover what a differentiating capability is and why they matter.

Scott Abel

Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.

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What is a Differentiating Capability?

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Scott Abel

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What is a Differentiating Capability?

About The Author

Scott Abel

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