Why is DITA so important?

Information is expanding across the enterprise. Businesses are creating and filling corporate digital landfills, clogging operational processes without knowing their complete content holdings or the value contained within.  Imagine a world where you assemble a document rather than write it out word for word each time. Imagine that content relevant to what you are creating has already been created and is now made available for you to reuse. With the Darwin Information Typing Architecture (DITA), it’s possible.

Check out this video from the folks at Precision Content. We need more content like this; content that makes DITA less obtuse and the value easier for upper management to understand.