Incredible amounts of data are produced every day, so much that we can’t use it all. Big data is a term used to describe the tools and processes that seek to make this data useful and productive.

This video uses the example of traffic data to teach:

  • Where big data comes from and how it’s collected
  • Why special tools are required to use it
  • The three big challenges: Volume, Variability and Velocity
  • The potential of big data across multiple industries
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