In the June issue of Multilingual Magazine I interview Todd Resnick, founder of The Voice Company, a voice over production company that specializes in adapting content to make it more meaningful, appropriate, and effective for a particular culture, locale, or market using the human voice. By combining aspects of content strategy, acting, storytelling, and localization with audio and video production expertise, Resnick’s firm helps movie studios, television networks, video game developers, eLearning companies, and corporate communication departments in nearly every vertical market create compelling, believable content.
As more and more global brands explore the need to create multimedia content, understanding the issues and considerations surrounding management of the human voice — especially across cultures and languages — is going to become a critical differentiator. Those brands who do it well will be able to provide relevant customer experiences to prospects and customers alike.
