If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Mark Lewis, Quark.

You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality.

In this session, Mark Lewis discusses how the various processes benefit from intelligent content and discusses metrics that prove the benefit. If it hurts, then it’s time to calculate the pain — and the relief. This session draws from concepts in Mark’s book, DITA Metrics 101, The Business Case for XML and Intelligent Content.

Mark also discusses which metrics you should gather so you can align your plan with corporate strategy and become the “Executive Whisperer.”

Slide decks: The ROI of Intelligent Content

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