If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Andrew ThomasSDL.

Andrew Thomas delivers a fast-paced look at how to leverage content to cultivate a loyal customer base.

Andrew is Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He’s witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.

Slide Deck: Fandom Isn’t Random: How To Cultivate A Loyal Customer Base