Robert Rose, Chief Troublemaker at Big Blue Moose, knows a lot about content marketing. He’s spent the last few years helping organizations think strategically about how they will leverage their content to accomplish their marketing vision. In this quick take video, recorded at the Intelligent Content Conference on Corporate Publishing, Rose, spells out clearly what content marketing is (and what it’s not) and why it’s needed.

Want to learn more? Read Managing Content Marketing: The Real-World Guide For Creating Passionate Subscribers To Your Brand, by Robert Rose and Joe Pulizzi. Also of interest, The Field Guide to Content Marketing, by Robert Rose.