“Rapid prototyping is a key principle of successful innovation,” self-declared ‘marketoonist’ Tom Fishburne, Marketoon Studios says. “The sooner we make prototypes, the sooner we figure out what works, what doesn’t, and what to make in the next prototype.”
“Yet,” Fishburne writes in his popular blog filled with comical ‘marketoons’, “marketers are quicker to PowerPoint than to prototype. We spend more time on two-by-two matrixes and venn diagrams talking about ideas than actually making ideas happen.”
Read the entire post and then check out Fishburne’s Marketoon Studios. You might find marketoons are an excellent way for you to communicate your message.
