Ben Curnett, Matterhorn Marketing Solutions
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Ben Curnett, Matterhorn Marketing Solutions

By Ben Curnett, Matterhorn Marketing Solutions

I have a great story to tell you today

about reading and writing the world-wide-web way.

A way that makes clicks and conversions and views

fills metrics reports full of whopping good news!

It starts with a plan to cut out the clutter

and make your site sticky, like thick peanut butter.

But first, you must audit- find out what you’ve got,

and try to determine if you like it or not.

Next step- you should cut…






Rid yourself of that clutter, get out of your rut!

Cut out that bad filler,

no if, and, or but.

Because sometimes you’ll click to a not-so-good page

where HUGE blocks of text send you into a rage!

And you feel like you must find that writer to ask,

“How’s a someone supposed to perform a quick task?!”

Because that’s what your goal is, your reason for being-

to give information that’s easy for seeing.

Make sure that your copy is clean, clear, and dapper,

otherwise, please… toss it into the crapper.

Remember that people don’t visit to read-

they want to make use of the things that they see-d.

So remember when writing, there’s one simple rule:

it’s YOU that’s so helpful- a word’s just a tool.

About the Author
Ben Curnett is part of Matterhorn Marketing Solutions. He writes creative content for businesses, destinations, and events in the travel and tourism industry.