The Web has absolutely improved the world for shopping. With a few minutes effort, you can get almost anything… from almost anywhere. The opportunities are endless. On the flip side, e-commerce companies can now attract customers from almost anywhere at any time. With a solid, usable site, the world is their customer base, right? Maybe. Organizations struggle with globalization-localization issues. Can one site fit all? Can parts of the design be standardized? Which parts need to be localized? Human Factors International shares the results of recent research.