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According to Hot Banana, “The two-way integration between Hot Banana’s Web content management solution and means that both sales and marketing get what they need in the format they want.  Marketing maintains full control over Web forms and landing pages, while sales teams obtain lead generation data quickly and in their preferred format.”

“Hot Banana users can easily build sophisticated multi-level Web forms with CAPTCHA validation on basic Web pages or on advanced landing pages; set up Web analytics, lead source and conversion tracking; and transfer the captured lead-generation data from the Web form to This lead generation and data transfer capability is available “out of the box” and requires no additional programming or customization. The data obtained from registrations, subscriptions, promotions, newsletters and surveys flows directly into Salesforce, where it can be accessed by the sales team.”

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