The findings of the industry’s first major study of white paper writers are revealed in a new report titled White Paper Writer Industry Survey.” Sponsored by WhitePaperSource.com, the report provides pivotal insight into how white papers are written, distributed, structured and billed. Three key findings include: White papers are used most often to demonstrate thought leadership, technical white papers are less common than business-focused papers and the most experienced white paper writers are independent writers.
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
Malice in Softwareland: A Review of “Why Software Sucks and What You Can Do About It”
September 7, 2007
Documentation and Training Slide Decks Now Available
November 8, 2007
Buzzword: Targeted Completion Date
July 27, 2006
What Is Customer-Centric Content Management?
December 20, 2006
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