In The Ins and Outs of Content, Bob Doyle asks, “What’s to become of everyday copy writers and tech editors who are too busy wordsmithing to learn all these dense languages and complex processes?” Doyle says that “XML content creation is at least three times as hard as HTML” because, in part, writers will need to learn to “assign unique identifiers and class attributes that control the style and position of each element in the layout.” Are you ready for XML?
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
July 18, 2007
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September 19, 2007
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