A recent article entitled A Manufacturer Finds 65,000 Ways to Reuse Content (Doug Henschen, Intelligent Enterprise) makes the case for the return on investment possible from content reuse. The article briefly examines Siemens Building Technologies publishing efforts and their struggle to produce “thousands of print and online documents to help employees, business partners and customers install, operate, maintain and troubleshoot its products.”

According to Seimens, after getting used to their XML-based authoring approach, they now have quadrupled productivity with fewer resources and achieved a return on investment sure to satisfy corporate bean counters.