Information architecture consultant Louis Rosenfeld makes the case for abandoning the search for the perfect business title. Many professional titles exist for those whose job it is to make information easier to use. Some call themselves information architects, others experience designers, technical communicators, content strategists, usability consultants, and so on. Rosenfeld writes, in Boxes and Arrows, “I like to think there are more fruitful communal pursuits, such as finding better ways to market ourselves, organizing ever more outstanding conferences, and setting up local professional groups for networking and commiserating.”