- Intelligent Content
- Localization and Translation
- Customer Experience
- Technical Communication
How Structured Content Makes Chatbots Helpful
by Marcia Riefer Johnston | Nov 7, 2017 | Content Strategy, Intelligent Content, Technical Communication | 2 |
Remember when context-sensitive help was the revolutionary way to deliver the right content to the...
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Adopting Intelligent Content: Practical Advice
by Ann Rockley | Aug 23, 2017 | Content Strategy, Intelligent Content | 0 |
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Document Engineering
by Robert J. Glushko | Aug 18, 2017 | Content Strategy, Intelligent Content | 0 |
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Overcoming DITA Challenges
by Scott Abel | Aug 1, 2017 | Intelligent Content, Markup Languages, Stats, Technical Communication | 0 |
Global Marketing Insight: Don’t Translate, Transcreate!
by Scott Abel | Aug 16, 2018 | Localization and Translation, Videos | 0 |
When developing content for multiple locales, in multiple languages, companies struggle with the idea of translation versus transcreation. Transcreation is about recreating the content in a language and style that connects with...
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The Language of Localization
by Katherine (Kit) Brown-Hoekstra | Feb 19, 2018 | Content Management, Localization and Translation, Standards, Topic Overviews | 0 |
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TED Translators Share Idioms From Around The World
by Scott Abel | Aug 3, 2016 | Localization and Translation, Videos | 0 |
The Need for Plain Language in “Terms and Conditions”
by Deborah Bosley | Apr 27, 2019 | Best Practices, Content Strategy, Customer Experience, Technical Communication | 0 |
The biggest lie we tell almost daily is “I have read and understood.” Users who click “I agree” in...
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Five Things I Learned about Information Architecture from Abby Covert
by Karl Montevirgen | Sep 14, 2016 | Customer Experience, Ideas | 0 |
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Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
by Scott Abel | Jul 26, 2019 | Content Strategy, Opinion, Technical Communication | 0 |
In a previous post, I shared with you my brain cancer diagnosis, and my observations of the way...
- Visual Communication
- Cognitive Computing
- Audio Development
- Smart Products
Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
by Scott Abel | Jul 22, 2019 | Articles, Content Strategy, Opinion, Technical Communication, Visual Communication | 0 |
You can learn a lot about the need for content strategy and information science by undergoing...
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Review: The Science Behind Memorable Visuals
by Marcia Riefer Johnston | Jan 18, 2018 | Methods, Visual Communication, Webinars | 0 |
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The Last of Us: Flash Fiction Short Stories
by Martin Magee | May 30, 2016 | Just For Fun, Visual Communication | 1 |
Artificial Intelligence: How To Avoid Being Automated
by Scott Abel | Feb 23, 2017 | Cognitive Computing, Jobs, People | 0 |
I’ve been reading up on artificial intelligence lately. AI, as it’s referred to, is a...
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The Future of Cognitive Computing
by Scott Abel | Jul 18, 2016 | Cognitive Computing | 0 |
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[CEO Chat] The Future of Content With Michael Rosinski
by Scott Abel | Jul 14, 2016 | Cognitive Computing, Ideas, Interviews | 2 |
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Understanding the Value and Power of Big Data
by Scott Abel | Apr 22, 2016 | Cognitive Computing, Topic Overviews, Videos | 0 |
The RoundUp: Emojis, Voice Interfaces, Conversational Commerce, and Artificial Intelligence
by Scott Abel | Jun 19, 2017 | Artificial Intelligence, Audio Development, Conversational Commerce, Machine Learning, Text-to-Speech | 0 |
Welcome to The RoundUp, a curated quick peek at the best—and most interesting—news, views, and...
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Remixing Roberta: The Power of Modular Content
by Scott Abel | Jan 2, 2016 | Audio Development, Content Reuse, Videos | 0 |
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Functional, Fashionable, and Fabulous Wearable Tech
by Erik Martin | Jul 5, 2016 | Smart Products, Topic Overviews | 1 |
Where Wearable Tech Is Heading And Why You Need To Pay Attention In January 1946, Dick Tracy’s...
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About Home Automation Devices
by Tim Steele | May 25, 2016 | Smart Products, Tools | 0 |
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Home Automation–Where to Begin?
by Tim Steele | Mar 24, 2016 | Smart Products, Topic Overviews | 0 |
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Home Automation — Is it Time to Dive In?
by Tim Steele | Mar 9, 2016 | Reviews, Smart Products, Tools | 4 |
- Content Management
- Markup Languages
- Content Strategy
- Content Marketing
The Language of Localization
by Katherine (Kit) Brown-Hoekstra | Feb 19, 2018 | Content Management, Localization and Translation, Standards, Topic Overviews | 0 |
The following is the foreword written by Ulrich Henes from The Language of Localization,...
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Global Content Strategy: A Primer
by Val Swisher | Aug 10, 2017 | Content Management, Content Strategy | 0 |
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The Current State of Author Experience
by Rick Yagodich | Jul 27, 2017 | Best Practices, Content Management, Technical Communication | 0 |
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The Power of Incrementalism in Content Marketing Strategy
by Joe Griffin | May 25, 2017 | Content Management, Content Strategy | 0 |
Overcoming DITA Challenges
by Scott Abel | Aug 1, 2017 | Intelligent Content, Markup Languages, Stats, Technical Communication | 0 |
In our 2017 DITA Satisfaction survey, we learned that many companies that have adopted the Darwin...
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Markdown: Markup That’s Downright Simple
by Erik Martin | Oct 27, 2016 | Markup Languages, Standards, Topic Overviews | 0 |
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Why is DITA Important?
by Scott Abel | Apr 26, 2016 | Markup Languages, Videos | 0 |
WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
by John Caldwell | Feb 11, 2020 | Content Strategy, Voice and Tone Strategy: Connecting with People through Content | 0 |
This post is part of the book Voice and Tone Strategy: Connecting with People Through Content, the...
Technical Product Content Helps Convert Prospects Into Customers
by Scott Abel | Aug 3, 2017 | Articles, Content Marketing, Technical Communication | 0 |
Writers create product content. Lots of it. Content of all types: sales, marketing, support,...
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Does Content Marketing Speak To Technical Buyers?
by Toby Wall | Jul 21, 2017 | Content Marketing, Technical Communication | 0 |
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Best Content Marketing Strategies For ROI
by Eti Nachum Finkelstein | Aug 11, 2016 | Content Marketing | 0 |
How Tos
LatestHow to fuel creativity in the workplace
Practical ideas on how to fuel creativity in the workplace. The author explores the creativity challenge from four different perspectives.
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Mastering SEO: The Complete Guide to LSI Keywords
by Nikolay Stoyanov | Aug 15, 2016 | Content Strategy, How Tos, Topic Deep Dives | 6 |
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Video Turns Prospects into Customers
by Scott Abel | Mar 30, 2016 | How Tos, Technical Communication, Videos, Visual Communication | 0 |
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(Im)-Proper Care and Feeding of Subject Matter Experts
by Robert Norris | Mar 17, 2016 | Content Strategy, How Tos, Technical Communication | 0 |
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The Curse of Elegance
by Robert Norris | Mar 10, 2016 | Content Strategy, How Tos, Technical Communication | 0 |
Content Strategy
LatestWHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
by John Caldwell | Feb 11, 2020 | Content Strategy, Voice and Tone Strategy: Connecting with People through Content | 0 |
This post is part of the book Voice and Tone Strategy: Connecting with People Through Content, the...

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Recent Posts
- How to fuel creativity in the workplace
- WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
- Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
- Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
- The Need for Plain Language in “Terms and Conditions”